The future is playable brands.
We turn customer journeys into gameplay loops: quests, progression, reward economies, and narrative. The result is deeper repeat participation, stronger emotional connection, and measurable growth.
Make my brand playable →
Play is serious business.
Motivation over mechanics
We start with why people act, then design the play. Psychology first, points second.
Outcomes, measured
Every play is instrumented. If it doesn't move a number that matters, it doesn't ship.
Win-win by design
The best games are fair. We build engagement that's genuinely good for the player too.
Hear what people are saying.
"PUG is uniquely positioned to lead gamified loyalty — merging psychological motivation with game design for the best outcomes for user and business."
"PUG solutions were a big improvement over simple CRMs and basic engagement technologies. It's a fresh way of looking at integrated customer engagement."
"Not just a traditional loyalty program. The platform lets customers interact, play, and complete challenges — online and in the real world."
"A response rate of two percent is good. Five percent would be cause for celebration. Our program's results (47.8%) defy explanation."
Simply better results.
One platform behind every playable brand.
Build the front end with any tool or team. Picnic™ runs the engine behind it: points, odds, prizes and payouts, protected on every play.
Explore the platform →Prize wheels, quest maps and rewards hubs, built in days with your own brand and tools.
Economy, odds, prize stock and fraud checks, connected to your login, CRM and sales systems.
Design a program on the Platform page, then try to break it. Finish one to earn a badge.
Playable brand essentials
Available everywhere
Across your websites, apps, CRM, POS, LMS, loyalty programs and contesting systems.
Questing & challenges
Sophisticated adaptive quests deliver the most personalized experience possible.
Progression & economies
Unlock fun and transform engagement into rewards and recognition.
Gameplay loops
Compel long-term, ongoing lifelong participation and satisfaction.
Narrative & emotion
Meaningful interactions and emotional connections that go beyond transactions.
A.I.-powered programs
Engage smarter and connect deeper than ever with adaptive intelligence.