Application: Community Engagement
Whatever the goals or purpose for your community, effective engagement is the key to its success. Done well, it encourages your members to complete desired actions, to contribute over and over, and gives valuable insight into their behaviours. Done poorly, it can lead to backlash, frustration, and even active disengagement.
Meaningful engagement extends beyond points, badges, and economic rewards. It’s affinity with the brand. It’s deeply motivating. It’s entertaining and choice-based. It has consequence. And most importantly, it’s intrinsically rewarding.
One PUG eLearning Customer’s Outcome:
- 88% of participants learned something new
- 80% changed their behaviour as a result
- 75% cross-connected to at least 1 social media channel during program
- Improved productivity
- Reduced costs
- Individualized salesforce development
- Increased outcomes and desired behaviours
- Purpose-driven salesforce communities
- Valuable insights
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