Application: Loyalty Programs

Key Challenges

It takes much more than selling a great product or service to achieve loyalty with your customers (after all, your competitors also sell great products!). Effective loyalty is also more than just a rewards program. Not only are these programs practically impossible for consumers to tell apart, but what happens when your customers empty their rewards account and have a zero balance? How loyal will they be then? You can offer points and badges and other superficial motivators, but on their own their impact is short lived.

True loyalty extends beyond points, badges, and economic rewards. It’s affinity with the brand. It’s deeply motivating. It’s entertaining and choice-based. It has consequence. And most importantly, it’s intrinsically rewarding.

Solutions

Personalized adaptive quests and branded challenges drive participation, allowing you to leverage and extend existing program investment. Recognition, leveling and reward systems keep your salesforce highly motivated and coming back for more. Dynamic personal profiles highlight the salesperson’s history with the company keeping their sentiment and loyalty high. And aggregated user insights paint a clear picture of how the entire sales team is segmented, providing valuable opportunities for resource optimization and goal setting.

Metrics:

One PUG eLearning Customer’s Outcome:

  • 88% of participants learned something new
  • 80% changed their behaviour as a result
  • 75% cross-connected to at least 1 social media channel during program

Results:

  • Improved productivity
  • Reduced costs
  • Individualized salesforce development
  • Increased outcomes and desired behaviours
  • Purpose-driven salesforce communities
  • Valuable insights

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