Application: Loyalty Programs
It takes much more than selling a great product or service to achieve loyalty with your customers (after all, your competitors also sell great products!). Effective loyalty is also more than just a rewards program. Not only are these programs practically impossible for consumers to tell apart, but what happens when your customers empty their rewards account and have a zero balance? How loyal will they be then? You can offer points and badges and other superficial motivators, but on their own their impact is short lived.
True loyalty extends beyond points, badges, and economic rewards. It’s affinity with the brand. It’s deeply motivating. It’s entertaining and choice-based. It has consequence. And most importantly, it’s intrinsically rewarding.
One PUG eLearning Customer’s Outcome:
- 88% of participants learned something new
- 80% changed their behaviour as a result
- 75% cross-connected to at least 1 social media channel during program
- Improved productivity
- Reduced costs
- Individualized salesforce development
- Increased outcomes and desired behaviours
- Purpose-driven salesforce communities
- Valuable insights
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