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So far jodithepug has created 92 blog entries.

ZDNet Paul “Godfather of CRM” Greenberg features PUG’s Net Engagement Score

April 6, 2021 Vancouver, BC -- Paul Greenberg wrote recently about PUG Interactive, CEO Steve Bocska, and our innovative Steve's Net Engagement Score methodology in his regular ZDNet column Social CRM: The Conversation. From the article: Steve is the CEO and founder of PUG Interactive -- a company that is focused on providing the technology to substantially increase the stickiness of customer and/or employee

By |2021-04-06T10:46:15-07:00April 6th, 2021|Uncategorized|

Webinar: Advanced Engagement & Gamification

March 31, 2021 Vancouver, British Columbia -- PUG Interactive's CEO Steve Bocska and The Loyalty Academy present this informative seminar. Watch it here. OVERVIEW Engaging customer communities today is the single biggest competitive driver keeping the world’s most successful companies ahead of the pack in their categories. But oversimplified “gamified” approaches by digital marketers have largely fallen flat, with thin points-badge-and-leaderboard mechanics, loyalty points,

By |2021-04-01T16:02:47-07:00April 1st, 2021|Uncategorized|

PUG CRO Lisa Brown Recognized by Microsoft Among Top Influential “Women in Cloud”

Toronto, Ontario -- PUG Interactive's CRO Lisa Brown was recognized by Microsoft's #BuildFor2030 program for International Women’s Day 2021 in celebration of women-led solutions accelerating digital transformation and advancing solutions for a more inclusive world. Among solutions featured are those aimed at empowering customer success in areas such as data management, network security, supply chain analytics, cross-functional team collaboration, digital event marketing, and bias-free recruiting.

By |2021-03-08T17:37:51-08:00March 8th, 2021|Uncategorized|

Breakable Loyalty – The High Cost When Customers Don’t Feel Appreciated

Toronto, Ontario -- PUG Interactive's CRO Lisa Brown has delivered a powerful presentation entitled "Breakable Loyalty - The High Cost When Customers Don't Feel Appreciated" as part of the Women in Cloud Digital Summit 2021. From the overview: There exists a great disconnect between many businesses and their customers. That disconnect is called the transaction. Businesses that drive solely towards the transaction do so at

By |2021-03-10T10:32:27-08:00January 31st, 2021|Uncategorized|

PUG Featured in Financial Post as Top “Game Changer” Company

Toronto, Ontario -- PUG Interactive was featured in a Financial Times article looking at top Canadian "game changer" companies. Highlighting PUG's partnership with Microsoft, the article revealed how PUG leverages gaming industry experience of CEO Steve Bocska, to transform initial consumer engagement into brand advocacy. It also described how PUG's award-winning Picnic™ Customer Engagement Hub, built on the backbone of Microsoft Azure technologies, analyzes customer behaviour

By |2020-11-05T15:50:31-08:00November 5th, 2020|Uncategorized|

Steve Bocska from PUG featured on CRM Playaz Podcast

CRM Playaz, with Brent Leary, Paul Greenberg, Steve Bocska Steve Bocska, CEO of PUG Interactive, joined Brent Leary and Paul Greenberg on their wildly successful CRM Playaz podcast to talk about customer/fan engagement, video game design, and what not to wear to an NFL post-game interview. You can watch the archive here.

By |2020-09-25T16:44:37-07:00September 25th, 2020|Uncategorized|

PUG CEO Steve Bocska on iGamingBusiness “Sharing and Shared Experiences” Webinar

Moderator: Karolina Pelc, Basic Strategy LONDON, UK — On September 14th 10am EST, PUG Interactive CEO Steve Bocska joined a panel on a global iGamingBusiness webinar entitled "Sharing and Shared Experiences." The online casino has instead been a solitary experience, which, unsurprisingly, doesn’t appeal to the younger demographic. But the world of gambling is slowly adopting the inspiration from other gaming experiences, such as

By |2020-09-21T14:28:05-07:00September 21st, 2020|Uncategorized|

Microsoft recognizes PUG in Great Canadian Innovators 2020 Yearbook

VANCOUVER, British Columbia — PUG Interactive is honoured to be selected as a Microsoft "Great Canadian Innovator" for 2020. According to Harp Girn, Microsoft's Vice-President, Small Medium & Corporate Sales, "To celebrate our SMBs, startups, and partner communities, we’re releasing a 2020 version of Great Canadian Innovators yearbook. The new edition features a collection of 15 remarkable, technology-driven Canadian companies innovating in their field leveraging

By |2020-08-31T10:17:46-07:00August 31st, 2020|Uncategorized|

PUG’s Steve Bocska Speaks at i-Gamify Global Summit

CAIRO, Egypt — PUG Interactive CEO Steve Bocska participated in a panel discussion at the i-Gamify Global Virtual Summit under the topic, "Gamification for Solving Problems." Joining Steve were esteemed panelists Betty Adamou (Research Through Gaming), Will Stuart-Jones (3radical), and i-Gamify host Moamen Said. Listen to an archive of the entire session here.

By |2020-05-26T11:45:13-07:00May 26th, 2020|Uncategorized|

Employee Engagement In A New Era

by Steve Bocska Intrinsic Motivators For Higher Performance Back in 2019, a Gallup study famously concluded that companies with low employee engagement demonstrated lower productivity, poorer retention, more accidents, and 21% lower profitability. One can only imagine the dramatic amplification of these effect as many unprepared businesses have been forced to shift their working models to ones where employees are more remote, psychologically distant,

By |2020-04-22T05:47:56-07:00April 21st, 2020|Uncategorized|