Uncategorized

RIP : The End of Reward Points As We Know It

A very insightful article was posted recently at PYMNTS.COM discussing the slippery slide down the slope for loyalty points programs. Some highlights: Points-based programs aren’t very effective at building loyalty because they don’t provide what customers say they need to become loyal. According to a recent Mastercard/Harvard Business Review study, 72 percent of survey respondents say optimizing customer loyalty is a top-five priority of

By |2019-11-05T12:24:14-08:00November 5th, 2019|Uncategorized|

PUG Interactive Awarded CanExport Growth Funding

VANCOUVER, British Columbia, [October 15, 2019] -- PUG Interactive Inc. is pleased to announce that it has been selected by the Trade Commissioner Service of Global Affairs Canada to receive international funding through the CanExport program. The CanExport program delivered by the Trade Commissioner Service (TCS) of Global Affairs Canada, in partnership with the National Research Council Industrial Research Assistance Program (NRC-IRAP).  CanExport is a competitive

By |2019-10-30T16:32:33-08:00October 15th, 2019|Uncategorized|

WED Awards $550k Business Scale-Up Funding to PUG Interactive

VANCOUVER, British Columbia, [August 12, 2019] -- PUG Interactive Inc. is pleased to announce that it has been selected by Western Economic Diversification Canada to receive $550k in funding through the Business Scale-up and Productivity (BSP) program. Federal minister of Innovation, Science and Economic Development Navdeep Bains made the announcement along with Terry Beech, MP for Burnaby North-Seymour. The objectives of the BSP program are

By |2019-10-04T08:54:10-08:00August 10th, 2019|Uncategorized|

PUG Interactive Selected by Government of Canada For Technology Acceleratation

VANCOUVER, British Columbia, [August 7, 2019] -- PUG Interactive Inc. is excited to announce that the Government of Canada has selected it as one of the high-potential technologies companies chosen to participate in the 2019 Canadian Technology Accelerator (CTA) in Silicon Valley. Participating CTA companies are given focused assistance to take advantage of what the local market has to offer, including mentorship and advice from industry

By |2019-10-04T08:54:10-08:00August 7th, 2019|Uncategorized|

OpenPicnic 1.0 Update Offers Wide Enterprise Integration With Picnic™ Customer Engagement Hub

PUG Interactive releases OpenPicnic 1.0 Enterprise Integration Services to support widespread connectivity for its gamified Picnic™ Customer Engagement Hub platform VANCOUVER, British Columbia – PUG Interactive announces the launch of OpenPicnic 1.0 Enterprise Integration Services for its award-winning Picnic™ Customer Engagement Hub. OpenPicnic provides a flexible data model for representing enterprise data from sources such as CRM, Real Time Marketing, loyalty systems, point-of-sales systems, LMS/human

By |2019-10-04T08:54:10-08:00July 16th, 2019|Uncategorized|

WEBCAST: (PUG Archives) Predictions That Came True!

VANCOUVER, British Columbia — From the “I told you so” files… back in 2014, PUG Interactive CEO Steve Bocska made a number of bold predictions at the DELF Summit in Hong Kong. He pictured a future where broad backlash and disenchantment would result from the overuse and abuse of thin badges & points loyalty schemes in the initial wave of “gamification” projects. And just

By |2019-10-04T08:54:10-08:00June 25th, 2019|Uncategorized|

PODCAST: From Triple-A games to Engagement Hubs with PUG’s Steve Bocska

VANCOUVER, British Columbia — PUG Interactive CEO Steve Bocska was recently interviewed on the Professor Game Podcast by Rob Alvarez Bucholska about how the lessons he learned making triple-A video games has helped him solve challenging problems in community engagement, loyalty and gamification. You can listen to the entire podcast here. ===== Overview Steve Bocska is CEO of PUG Interactive, a technology & design

By |2019-10-04T08:54:10-08:00June 15th, 2019|Uncategorized|

Update To Picnic™ Customer Engagement Hub Delivers Powerful Customer Insights

Update to gamified Picnic™ Customer Engagement Hub platform gives enterprises real-time insights into the engagement levels of large scale customer communities  VANCOUVER, British Columbia – PUG Interactive announces a major update to Picnic's™ Enterprise Reporting Services module to provide enhanced visual reports that allow campaign designers and administrators drill down into engagement data for greater insight and metrics. This major update provides a user-friendly dashboard

By |2019-10-04T08:54:11-08:00June 2nd, 2019|Uncategorized|

UPDATED e-Learning Case Study: Conservation Pays

***UPDATED TO INCLUDE USER E-LEARNING OUTCOMES*** “I loved this game/program. It was engaging and gave me an excuse to learn about and change my behavior regarding so many new things about conservation, sustainability and climate change.” ~ZT VANCOUVER, British Columbia – PUG Interactive has just published a case study on its recent award-winning e-Learning program, "Play Conservation Pays and Win!". The Case Study can be

By |2019-10-04T08:54:11-08:00May 22nd, 2019|Uncategorized|

NEW: Interactive Challenges Added To Picnic™ Customer Engagement Hub!

PUG Interactive updates Interactive Challenge and Advanced Questing capabilities for its gamified Picnic™ Customer Engagement Hub platform   VANCOUVER, British Columbia – PUG Interactive announces the release of Interactive Challenges, a major update to the Advanced Questing module found in Picnic™ Customer Engagement Hub. Interactive Challenges allow for deeper community engagement by giving customers content-rich interactions such as quizzes, photo/video upload, reflections, content challenges, trivia games,

By |2019-10-04T08:54:11-08:00May 15th, 2019|Uncategorized|