Live: Sisal Lottery, Italy

Giocopolis is a powerful customer loyalty and engagement system designed for Sisal Italian Lottery. Launching with a soccer-themed experience, Sisal customers are challenged to complete quests and daily challenges towards earning credits they can use to build and upgrade their soccer team and stadium and earn chances to win amazing prizes -- including the grand prize of a Maserati!

Case Study: Kotex

Mis Momentos for Kotex engaged the brand's strong and passionate online community through a next-generation online contest. This case study highlights popular and successful program, showing how themed collection activities, surprise dynamics, cumulative participation, and multi-channel social networking was able to build brand loyalty and, ultimately, drive sales.

Live: Canadian Space Agency

Mission: Astronaut is an innovative e-learning project for the Canadian Space Agency that lets you learn about living and working on the International Space Station. A fun space-themed game, you complete learning quests and play fun mini-games to earn “stars” that you can spend to collect digital cards, assemble the solar system, and even build your own International Space Station!

Project: Wine Tour Passport

This innovative take on tourist engagement presented a unique contesting activity that challenged visitors to hunt for "codewords" in brochures, social media, and at partners' physical locations -- before, during, and after their visit. Codes unlocked beautiful virtual postcards which visitors could collect towards earning valuable prizes and rewards from participating partners.

Project: Health Canada

Combat Covid is an innovative national health information demonstration project for Health Canada meant to inform citizens across the country about the implications of the SARS-COV2 pandemic. Informative learning quests and educational challenges are delivered in a non-threatening environment to motivate learning and provide essential information for public health and safety.

Case Study: Conservation Pays

This report highlights the success metrics for the Conservation Pays e-learning program for Broward County, Florida. Players were invited to test their knowledge of conservation, climate change and sustainability through online challenges to move through various levels, unlock bonus content and earn chances to win top prizes.

Program Results: Vancouver
Giants/Honda

This summary highlights the highly popular Fill the Net season-long fan engagement activity for the Vancouver Giants hockey club, in partnership with Honda. The game rewarded fans for performing high-value actions like attending games, watching broadcasts, and visiting sponsors to unlock a “virtual locker room” of colorful and interesting collectable cards depicting players, sponsors, cheerleaders, mascots, the coach – even instant win sponsored prizes.

Analysis: Kimberly-Clark

Leading community engagement website Gamification.co published this in-depth 3-part feature highlighting our recent success with the Mis Momentos program for Kimberley-Clark’s flagship Kotex brand. The series highlights the history of the program, core philosophy, evolution of the design, challenges faced and their solutions, key metrics and outcomes.

Auto$mart

Auto$mart is an engaging, thought-provoking e-learning activity for Natural Resources Canada that delivers key information about how driving affects the environment, how to drive more efficiently and even how to buy a first car. Fun learning quests and mini-games allow you to earn “leaves” that you can redeem for informative digital collection cards that drive you towards deeper learning and developing better driving habits.

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“We selected PUG and their Picnic™ platform from over 30 suppliers around the world. They understood our business needs and customers and had the creativity and flexibility to achieve our vision. They’ve helped us go where no one has gone before with customer engagement.”

Francesco Hugony, CRM Specialist
Sisal Lottery Italy

“PUG has allowed us to track and increase online customer engagement and kept them coming again and again”

Gabriela Schonbach, VP , executive producer
Ice Pilots NWT, Omni Film

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Regina Celorio, Director e-Marketing & e-Commerce
Kimberly Clark Mexico

“What PUG delivered was a great way of adding more integrated customer engagement, getting our partners active & involved, and gathering insightful behavioral data.”

Paul Lucrezi, Director of Marketing
Vancouver Giants Hockey