Vancouver, BC — The Wise Marketer has published an article by Steve Bocska, CEO of PUG Interactive, about “funstration” and the mistaken presumption among brand executives that any form of customer frustration is negative and should be avoided at all cost. Whether you’re finally getting into the loyalty game with a shiny, brand new loyalty points program or looking to breathe new life into a program that’s been running for decades, you want to embrace the idea that properly managed frustration can actually play a healthy role in keeping your customer community active, engaged and satisfied.

Read the entire article here.