GAMIFIED ENGAGEMENT FOR BANKS & INSTITUTIONS
Lost market share
Poor cost optimization
Stalled revenue growth
The banking world has been transformed! The top institutions now realize that employees and customers alike demand personalized programs to educate, motivate and foster loyalty. And the results of a poorly engaged community are severe:
Case Study: Kotex
Mis Momentos for Kotex engaged the brand's strong and passionate online community through a next-generation online contest. This case study highlights popular and successful program, showing how themed collection activities, surprise dynamics, cumulative participation, and multi-channel social networking was able to build brand loyalty and, ultimately, drive sales.
Live: Sisal Lottery, Italy
Giocopolis is a powerful customer loyalty and engagement system designed for Sisal Italian Lottery. Launching with a soccer-themed experience, Sisal customers are challenged to complete quests and daily challenges towards earning credits they can use to build and upgrade their soccer team and stadium and earn chances to win amazing prizes -- including the grand prize of a Maserati!
Program Results: Vancouver Giants/Honda
This summary highlights the highly popular Fill the Net season-long fan engagement activity for the Vancouver Giants hockey club, in partnership with Honda. The game rewarded fans for performing high-value actions like attending games, watching broadcasts, and visiting sponsors to unlock a “virtual locker room” of colorful and interesting collectable cards depicting players, sponsors, cheerleaders, mascots, the coach – even instant win sponsored prizes.
Leading community engagement website Gamification.co published this in-depth 3-part feature highlighting our recent success with the Mis Momentos program for Kimberley-Clark’s flagship Kotex brand. The series highlights the history of the program, core philosophy, evolution of the design, challenges faced and their solutions, key metrics and outcomes.
Live: Sisal (Flutter), Italy
FunClub is a powerful customer loyalty and engagement system designed for Sisal (Flutter). Launching with a soccer-themed experience, Sisal customers are challenged to complete quests, daily challenges, enter codes, and play mini-games towards earning credits they can use to build and upgrade their soccer team and stadium and win amazing prizes!
Why are the top banks looking for new ways to engage with their digital-savvy customers?
Customer satisfaction is the #1 driver of loyalty!
“The world’s first
motivation, rewards, and
- TechCrunch -
“We selected PUG and their Picnic™ platform from over 30 suppliers around the world. They understood
our business needs and customers and had the creativity and flexibility to achieve our vision. They’ve
helped us go where no one has gone before with customer engagement.”
Francesco Hugony, CRM Specialist
Sisal Lottery Italy
“PUG has allowed us to track and increase online customer engagement and kept them coming
again and again”
Gabriela Schonbach, VP , executive producer
Ice Pilots NWT, Omni Film
Ready to Better Engage
with Your Audience? Of Course You Are!
PUG Interactive’s solutions are the Gold
Standard in delivering playful, purposeful
community engagement to the world’s top
brands. Proven video gameplay design
experience and superior technology combine
to deliver high-performance retention, loyalty,
and motivation solutions for large audiences!
“PUG solutions were a big improvement over simple CRM’s and basic engagement technologies. It’s a fresh
way of looking at integrated customer engagement.”
Regina Celorio, Director e-Marketing & e-Commerce
Kimberly Clark Mexico
“What PUG delivered was a great way of adding more integrated customer engagement, getting our partners active & involved, and gathering insightful behavioral data.”
Paul Lucrezi, Director of Marketing
Vancouver Giants Hockey
Key Features for Financial Institutions
Enterprise integration with CRM’s, data warehouses, POS, content management systems, rewards programs, and authentication systems.
Segmented campaigns and personalized adaptive challenges create intrigue and drive customer participation.
Recognition, leveling and reward systems keep customers highly motivated, retained, and loyal.
Dynamic personal profiles highlight the customer history keeping their sentiment and engagement high.
Engagement loops based on psychological motivators provide dramatics response rates.
Aggregated community insights paint a clear picture of how your customers are segmented, providing valuable opportunities for targeting
To request a case study detailing our award-winning solutions, get in touch with us by clicking the button below.