community engagement hub

INTERVIEW: PUG’s Steve Bocska Talks to Professor Game about Customer Pyramids

VANCOUVER, British Columbia — PUG Interactive CEO Steve Bocska was recently interviewed on the Professor Game Podcast by Rob Alvarez Bucholska about his upcoming webinar about Total Touchpoint Engagement. You can listen to the entire interview here. ===== Overview Steve is CEO of Pug Interactive, a technology & design leader in engagement, retention, and community activation. He has 17+ years of direct experience in

By |2020-01-20T13:07:31-08:00January 20th, 2020|Uncategorized|

WEBINAR: How Total Touchpoint Engagement Drives Customers Up the Pyramid

Wednesday, January 22, 2020 2pm Eastern/11am Pacific 45 minutes ***REGISTRATION NOW OPEN*** https://www.puginteractive.com/webinars/ OVERVIEW The world’s most successful brands today are adopting strategies to fully leverage their customer touchpoints, moving their customers “up the customer pyramid” towards greater loyalty and engagement. This highly informative 45-minute session will explore why these strategies are so important and will uncover the secret techniques and leading-edge technologies that

By |2020-01-12T23:15:01-08:00January 9th, 2020|Uncategorized|

RIP : The End of Reward Points As We Know It

A very insightful article was posted recently at PYMNTS.COM discussing the slippery slide down the slope for loyalty points programs. Some highlights: Points-based programs aren’t very effective at building loyalty because they don’t provide what customers say they need to become loyal. According to a recent Mastercard/Harvard Business Review study, 72 percent of survey respondents say optimizing customer loyalty is a top-five priority of

By |2019-11-05T12:24:14-08:00November 5th, 2019|Uncategorized|

WEBCAST: (PUG Archives) Predictions That Came True!

VANCOUVER, British Columbia — From the “I told you so” files… back in 2014, PUG Interactive CEO Steve Bocska made a number of bold predictions at the DELF Summit in Hong Kong. He pictured a future where broad backlash and disenchantment would result from the overuse and abuse of thin badges & points loyalty schemes in the initial wave of “gamification” projects. And just

By |2019-10-04T08:54:10-08:00June 25th, 2019|Uncategorized|

PODCAST: From Triple-A games to Engagement Hubs with PUG’s Steve Bocska

VANCOUVER, British Columbia — PUG Interactive CEO Steve Bocska was recently interviewed on the Professor Game Podcast by Rob Alvarez Bucholska about how the lessons he learned making triple-A video games has helped him solve challenging problems in community engagement, loyalty and gamification. You can listen to the entire podcast here. ===== Overview Steve Bocska is CEO of PUG Interactive, a technology & design

By |2019-10-04T08:54:10-08:00June 15th, 2019|Uncategorized|