2015/10/20Leading community engagement webisite Gamification.co has published an in-depth 3-part feature highlighting Pug Pharm’s recent success with the “Mis Momentos” program for Kimberley-Clark’s flagship Kotex brand. The series highlights the history of the program, core philosophy, evolution of the design, challenges faced and their solutions, key metrics and outcomes.Part I of the series can be found here.
2015/06/2Victoria Royals WHL hockey club in partnership with Pug Pharm Productions has concluded a pilot fan loyalty activity that has forever modernized the sports fan club into the digital age – setting a new standard for sponsored sports fan interaction in the process.The “Be Royal Blue Challenge” is a themed, sponsorable online fan contesting activity that extended throughout the Royals’ team-fan touchpoints: in-bowl, on concourse,
2015/03/23Pug Pharm Productions Inc., experts in using gameplay design to heap generous helpings of engagement onto the world, has just concluded the sequel to its beloved Mis Momentos customer loyalty activity & contest for Kimberly Clark Mexico’s flagship Kotex product line. After carefully analyzing the successful initial project from 2014, Pug Pharm and Kimberley Clark Mexico re-teamed for a second collaboration to create “Mis
2015/01/26Pug Pharm Productions Inc., experts in engaging the world of consumer packaged goods with achingly enjoyable activities & contests, has launched the second round of customer loyalty activity & contest for Kimberly Clark Mexico’s flagship Kotex product line.After the incredible success of Kotex’s 2014 “Mis Momentos” (“My Memories”) campaign – with 385,000 community brand/customer interactions created over the 3 month campaign – Pug Pharm and
2015/01/05 Pug Pharm Productions Inc., a leader inapplying gameplay design & technology to engage & entertain the world, has once again got its stick on the ice with the launch of the Victoria Royals’ new fan engagement activity! “The Be Royal Blue Challenge,” launched January 2015, is powered by Pug Pharm’s FanGage™ platform and supported by developers who wear nothing but polyester double-knit 1970s hockey jerseys. This fun, team-themed experience brings fans & premium sponsors closely together through an interactive contesting activity. To participate, fans do all those fun, high-value actions