customer engagement

RIP : The End of Reward Points As We Know It

A very insightful article was posted recently at PYMNTS.COM discussing the slippery slide down the slope for loyalty points programs. Some highlights: Points-based programs aren’t very effective at building loyalty because they don’t provide what customers say they need to become loyal. According to a recent Mastercard/Harvard Business Review study, 72 percent of survey respondents say optimizing customer loyalty is a top-five priority of

By |2019-11-05T12:24:14-08:00November 5th, 2019|Uncategorized|

PUG Interactive Awarded CanExport Growth Funding

VANCOUVER, British Columbia, [October 15, 2019] -- PUG Interactive Inc. is pleased to announce that it has been selected by the Trade Commissioner Service of Global Affairs Canada to receive international funding through the CanExport program. The CanExport program delivered by the Trade Commissioner Service (TCS) of Global Affairs Canada, in partnership with the National Research Council Industrial Research Assistance Program (NRC-IRAP).  CanExport is a competitive

By |2019-10-30T16:32:33-08:00October 15th, 2019|Uncategorized|

OpenPicnic 1.0 Update Offers Wide Enterprise Integration With Picnic™ Customer Engagement Hub

PUG Interactive releases OpenPicnic 1.0 Enterprise Integration Services to support widespread connectivity for its gamified Picnic™ Customer Engagement Hub platform VANCOUVER, British Columbia – PUG Interactive announces the launch of OpenPicnic 1.0 Enterprise Integration Services for its award-winning Picnic™ Customer Engagement Hub. OpenPicnic provides a flexible data model for representing enterprise data from sources such as CRM, Real Time Marketing, loyalty systems, point-of-sales systems, LMS/human

By |2019-10-04T08:54:10-08:00July 16th, 2019|Uncategorized|

PODCAST: From Triple-A games to Engagement Hubs with PUG’s Steve Bocska

VANCOUVER, British Columbia — PUG Interactive CEO Steve Bocska was recently interviewed on the Professor Game Podcast by Rob Alvarez Bucholska about how the lessons he learned making triple-A video games has helped him solve challenging problems in community engagement, loyalty and gamification. You can listen to the entire podcast here. ===== Overview Steve Bocska is CEO of PUG Interactive, a technology & design

By |2019-10-04T08:54:10-08:00June 15th, 2019|Uncategorized|

Update To Picnic™ Customer Engagement Hub Delivers Powerful Customer Insights

Update to gamified Picnic™ Customer Engagement Hub platform gives enterprises real-time insights into the engagement levels of large scale customer communities  VANCOUVER, British Columbia – PUG Interactive announces a major update to Picnic's™ Enterprise Reporting Services module to provide enhanced visual reports that allow campaign designers and administrators drill down into engagement data for greater insight and metrics. This major update provides a user-friendly dashboard

By |2019-10-04T08:54:11-08:00June 2nd, 2019|Uncategorized|

NEW: Interactive Challenges Added To Picnic™ Customer Engagement Hub!

PUG Interactive updates Interactive Challenge and Advanced Questing capabilities for its gamified Picnic™ Customer Engagement Hub platform   VANCOUVER, British Columbia – PUG Interactive announces the release of Interactive Challenges, a major update to the Advanced Questing module found in Picnic™ Customer Engagement Hub. Interactive Challenges allow for deeper community engagement by giving customers content-rich interactions such as quizzes, photo/video upload, reflections, content challenges, trivia games,

By |2019-10-04T08:54:11-08:00May 15th, 2019|Uncategorized|

Adaptive Questing Update Launched for Picnic™ Customer Engagement Hub

PUG Interactive releases Game & Quest Services 2.0 update for its gamified Picnic™ Customer Engagement Hub platform   VANCOUVER, British Columbia – PUG Interactive has released Game & Quest Services 2.0, part of the Picnic™ Customer Engagement Hub. This update brings advanced capabilities for enterprise companies seeking to create adaptive, complex, multi-step challenge/activity quests for their large customer communities. This update means that quests will now

By |2019-10-04T08:54:11-08:00April 5th, 2019|Uncategorized|

PUG’s Steve Bocska Gamification Europe 2018 Keynote Video

Getting the "Game" Back Into Gamification: Veteran Video Game Designer's Perspective Gamification hit the scene a decade ago amidst great hope, hype and promise of bringing a revolutionary new approach to compelling community engagement. But far too many projects have failed to deliver anything more than fleeting, short-term results. Video game industry veteran Steve Bocska draws on his extensive experience producing and designing AAA video

By |2019-10-04T08:54:12-08:00March 5th, 2019|Uncategorized|

What is Gamification And Is It Effective For You?

What to know about Gamification? Is it effective for you? The term Gamification in a business context typically means adopting the principles of video game design mechanics and technologies to solve challenging business problems like customer retention, engagement, and loyalty. These approaches motivate the users or customers to be more motivated, spend more money, respond to calls-to-action, or follow through on tasks that are commonly

By |2019-10-22T15:01:14-08:00November 22nd, 2017|Uncategorized|

Customer Audience Engagement 101

Customer Audience Engagement Measuring Success Through Engagement Metrics PUG Interactive PICNIC™ Platform -- The Amazing Audience Engagement Maximizer When the world's top brands are looking for ways to anticipate and meet the real-time needs of customers, they choose the PICNIC™ technology platform to drive better customer engagement, in turn building brand loyalty and improved retention rate. The PICNIC™ Customer Engagement Hub is an award-winning platform

By |2019-10-22T15:01:22-08:00October 22nd, 2017|Uncategorized|