digital marketing

INTERVIEW: Hear PUG’s Steve Bocska On DM Radio

VANCOUVER, British Columbia — PUG Interactive CEO Steve Bocska will be interviewed by Eric Kavanaugh on DM Radio about Steve's Net Engagement Score. The segment topic is "Big Data 2.0 -- Getting a 360-Degree View of Everything" and will air on February 6th, 2020 at 3ET, 12PT. You can listen here. DM Radio is a weekly, one-hour live radio show owned and produced by

By |2020-02-05T10:45:23-08:00February 5th, 2020|Uncategorized|

INTERVIEW: PUG’s Steve Bocska Talks to Professor Game about Customer Pyramids

VANCOUVER, British Columbia — PUG Interactive CEO Steve Bocska was recently interviewed on the Professor Game Podcast by Rob Alvarez Bucholska about his upcoming webinar about Total Touchpoint Engagement. You can listen to the entire interview here. ===== Overview Steve is CEO of Pug Interactive, a technology & design leader in engagement, retention, and community activation. He has 17+ years of direct experience in

By |2020-01-20T13:07:31-08:00January 20th, 2020|Uncategorized|

WEBINAR: How Total Touchpoint Engagement Drives Customers Up the Pyramid

Wednesday, January 22, 2020 (Archived -- watch here) OVERVIEW The world’s most successful brands today are adopting strategies to fully leverage their customer touchpoints, moving their customers “up the customer pyramid” towards greater loyalty and engagement. This highly informative 45-minute session will explore why these strategies are so important and will uncover the secret techniques and leading-edge technologies that can promote your customers to

By |2020-01-30T12:28:08-08:00January 9th, 2020|Uncategorized|

RIP : The End of Reward Points As We Know It

A very insightful article was posted recently at PYMNTS.COM discussing the slippery slide down the slope for loyalty points programs. Some highlights: Points-based programs aren’t very effective at building loyalty because they don’t provide what customers say they need to become loyal. According to a recent Mastercard/Harvard Business Review study, 72 percent of survey respondents say optimizing customer loyalty is a top-five priority of

By |2019-11-05T12:24:14-08:00November 5th, 2019|Uncategorized|

OpenPicnic 1.0 Update Offers Wide Enterprise Integration With Picnic™ Customer Engagement Hub

PUG Interactive releases OpenPicnic 1.0 Enterprise Integration Services to support widespread connectivity for its gamified Picnic™ Customer Engagement Hub platform VANCOUVER, British Columbia – PUG Interactive announces the launch of OpenPicnic 1.0 Enterprise Integration Services for its award-winning Picnic™ Customer Engagement Hub. OpenPicnic provides a flexible data model for representing enterprise data from sources such as CRM, Real Time Marketing, loyalty systems, point-of-sales systems, LMS/human

By |2019-10-04T08:54:10-07:00July 16th, 2019|Uncategorized|

WEBCAST: (PUG Archives) Predictions That Came True!

VANCOUVER, British Columbia — From the “I told you so” files… back in 2014, PUG Interactive CEO Steve Bocska made a number of bold predictions at the DELF Summit in Hong Kong. He pictured a future where broad backlash and disenchantment would result from the overuse and abuse of thin badges & points loyalty schemes in the initial wave of “gamification” projects. And just

By |2019-10-04T08:54:10-07:00June 25th, 2019|Uncategorized|

PODCAST: From Triple-A games to Engagement Hubs with PUG’s Steve Bocska

VANCOUVER, British Columbia — PUG Interactive CEO Steve Bocska was recently interviewed on the Professor Game Podcast by Rob Alvarez Bucholska about how the lessons he learned making triple-A video games has helped him solve challenging problems in community engagement, loyalty and gamification. You can listen to the entire podcast here. ===== Overview Steve Bocska is CEO of PUG Interactive, a technology & design

By |2019-10-04T08:54:10-07:00June 15th, 2019|Uncategorized|

Update To Picnic™ Customer Engagement Hub Delivers Powerful Customer Insights

Update to gamified Picnic™ Customer Engagement Hub platform gives enterprises real-time insights into the engagement levels of large scale customer communities  VANCOUVER, British Columbia – PUG Interactive announces a major update to Picnic's™ Enterprise Reporting Services module to provide enhanced visual reports that allow campaign designers and administrators drill down into engagement data for greater insight and metrics. This major update provides a user-friendly dashboard

By |2019-10-04T08:54:11-07:00June 2nd, 2019|Uncategorized|

NEW: Interactive Challenges Added To Picnic™ Customer Engagement Hub!

PUG Interactive updates Interactive Challenge and Advanced Questing capabilities for its gamified Picnic™ Customer Engagement Hub platform   VANCOUVER, British Columbia – PUG Interactive announces the release of Interactive Challenges, a major update to the Advanced Questing module found in Picnic™ Customer Engagement Hub. Interactive Challenges allow for deeper community engagement by giving customers content-rich interactions such as quizzes, photo/video upload, reflections, content challenges, trivia games,

By |2019-10-04T08:54:11-07:00May 15th, 2019|Uncategorized|

Adaptive Questing Update Launched for Picnic™ Customer Engagement Hub

PUG Interactive releases Game & Quest Services 2.0 update for its gamified Picnic™ Customer Engagement Hub platform   VANCOUVER, British Columbia – PUG Interactive has released Game & Quest Services 2.0, part of the Picnic™ Customer Engagement Hub. This update brings advanced capabilities for enterprise companies seeking to create adaptive, complex, multi-step challenge/activity quests for their large customer communities. This update means that quests will now

By |2019-10-04T08:54:11-07:00April 5th, 2019|Uncategorized|