Loyalty Programs

RIP : The End of Reward Points As We Know It

A very insightful article was posted recently at PYMNTS.COM discussing the slippery slide down the slope for loyalty points programs. Some highlights: Points-based programs aren’t very effective at building loyalty because they don’t provide what customers say they need to become loyal. According to a recent Mastercard/Harvard Business Review study, 72 percent of survey respondents say optimizing customer loyalty is a top-five priority of

By |2019-11-05T12:24:14-08:00November 5th, 2019|Uncategorized|

OpenPicnic 1.0 Update Offers Wide Enterprise Integration With Picnic™ Customer Engagement Hub

PUG Interactive releases OpenPicnic 1.0 Enterprise Integration Services to support widespread connectivity for its gamified Picnic™ Customer Engagement Hub platform VANCOUVER, British Columbia – PUG Interactive announces the launch of OpenPicnic 1.0 Enterprise Integration Services for its award-winning Picnic™ Customer Engagement Hub. OpenPicnic provides a flexible data model for representing enterprise data from sources such as CRM, Real Time Marketing, loyalty systems, point-of-sales systems, LMS/human

By |2019-10-04T08:54:10-08:00July 16th, 2019|Uncategorized|

WEBCAST: (PUG Archives) Predictions That Came True!

VANCOUVER, British Columbia — From the “I told you so” files… back in 2014, PUG Interactive CEO Steve Bocska made a number of bold predictions at the DELF Summit in Hong Kong. He pictured a future where broad backlash and disenchantment would result from the overuse and abuse of thin badges & points loyalty schemes in the initial wave of “gamification” projects. And just

By |2019-10-04T08:54:10-08:00June 25th, 2019|Uncategorized|

PODCAST: From Triple-A games to Engagement Hubs with PUG’s Steve Bocska

VANCOUVER, British Columbia — PUG Interactive CEO Steve Bocska was recently interviewed on the Professor Game Podcast by Rob Alvarez Bucholska about how the lessons he learned making triple-A video games has helped him solve challenging problems in community engagement, loyalty and gamification. You can listen to the entire podcast here. ===== Overview Steve Bocska is CEO of PUG Interactive, a technology & design

By |2019-10-04T08:54:10-08:00June 15th, 2019|Uncategorized|

Update To Picnic™ Customer Engagement Hub Delivers Powerful Customer Insights

Update to gamified Picnic™ Customer Engagement Hub platform gives enterprises real-time insights into the engagement levels of large scale customer communities  VANCOUVER, British Columbia – PUG Interactive announces a major update to Picnic's™ Enterprise Reporting Services module to provide enhanced visual reports that allow campaign designers and administrators drill down into engagement data for greater insight and metrics. This major update provides a user-friendly dashboard

By |2019-10-04T08:54:11-08:00June 2nd, 2019|Uncategorized|

NEW: Interactive Challenges Added To Picnic™ Customer Engagement Hub!

PUG Interactive updates Interactive Challenge and Advanced Questing capabilities for its gamified Picnic™ Customer Engagement Hub platform   VANCOUVER, British Columbia – PUG Interactive announces the release of Interactive Challenges, a major update to the Advanced Questing module found in Picnic™ Customer Engagement Hub. Interactive Challenges allow for deeper community engagement by giving customers content-rich interactions such as quizzes, photo/video upload, reflections, content challenges, trivia games,

By |2019-10-04T08:54:11-08:00May 15th, 2019|Uncategorized|

PUG Interactive Partners with Leading Italian Lottery Sisal

VANCOUVER, British Columbia, April 10, 2019 – PUG Interactive, a leader in gamified engagement solutions for enterprise, today announced that Sisal Entertainment S.p.A. (“Sisal”) has selected PUG Interactive’s Picnic™ to develop an innovative fantasy game which will offer a selectable mission based engagement system for players to craft their own personalised journey. Sisal has built a relationship of trust and credibility with over 14 million

By |2019-10-04T08:54:11-08:00April 10th, 2019|Uncategorized|

Adaptive Questing Update Launched for Picnic™ Customer Engagement Hub

PUG Interactive releases Game & Quest Services 2.0 update for its gamified Picnic™ Customer Engagement Hub platform   VANCOUVER, British Columbia – PUG Interactive has released Game & Quest Services 2.0, part of the Picnic™ Customer Engagement Hub. This update brings advanced capabilities for enterprise companies seeking to create adaptive, complex, multi-step challenge/activity quests for their large customer communities. This update means that quests will now

By |2019-10-04T08:54:11-08:00April 5th, 2019|Uncategorized|

¡Excelente! Pug Pharm & Kotex México Shatter Records with Engagement Campaign!

2015/03/23Pug Pharm Productions Inc., experts in using gameplay design to heap generous helpings of engagement onto the world, has just concluded the sequel to its beloved Mis Momentos customer loyalty activity & contest for Kimberly Clark Mexico’s flagship Kotex product line.   After carefully analyzing the successful initial project from 2014, Pug Pharm and Kimberley Clark Mexico re-teamed for a second collaboration to create “Mis

By |2019-10-09T08:31:33-08:00March 23rd, 2015|Uncategorized|

Pug Pharm Helps Shrink Couch Potatoes with Fitaborate!

2015/02/26Pug Pharm Productions Inc., experts in fusing gameplay and customer engagement together, have joined forces with Fitaborate, a fast-growing home fitness personal training site, to create the most ab-crunchin’, bicep-pumpin’ trainee engagement activity!With their recent February 2015 beta launch, Fitaborate delivers a one-of-a-kind online fitness experience with fun, interactive loyalty rewards for trainees. Fitaborate trainees do video workouts with live professional trainers and even their

By |2019-10-09T08:31:33-08:00February 26th, 2015|Uncategorized|