In part 2 of this interview, Steve Bocska, CEO of PUG Interactive, talks gamification — one of the hottest topics in customer strategy circles today. Seeking to connect with customers in authentic and relevant ways, brands are closely examining promising techniques that facilitate strong connections with customers. Applying game theory to marketing is a winning approach that is attracting lots of attention.

But is there a downside to gamification? Every blade has two edges. What do you need to know to ensure that your application of game theory into your customer loyalty strategies will cut smoothy with the grain and not leave a negative result in its wake?

Read the entire article here.