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CANADIAN SPACE AGENCY · E-LEARNING

Making space science impossible to put down.

The Canadian Space Agency wanted to educate students and the public about space science and exploration — but traditional e-learning lacked engagement. PUG built a gamified e-learning app on Picnic™ to spark curiosity and keep learners coming back.

29.3
LEARNING ACTIONS / USER
2.2×
MONTHLY ACTIVITY INCREASE
▸ THE CHALLENGE

Big ideas, low engagement.

CSA needed to make space science and technology concepts interesting and accessible to a wide audience — but traditional e-learning methods weren't yielding the desired results.

They lacked the engagement and interactivity needed to spark curiosity, build agency recognition, and surface real patterns in how learners behaved.

▸ WHAT WE BUILT

A gamified e-learning experience on Picnic™.

Quizzes, challenges & rewards

Gamification elements kept learners engaged and motivated to progress through the modules.

Self-paced personalization

Learners tracked progress, received feedback and focused on areas to improve — learning at their own pace and style.

Competition & collaboration

Points, badges and shareable achievements fostered excitement, challenge and social engagement.

▸ THE RESULTS

What changed.

Increased engagement — fun, interactive learning
Improved learning outcomes via personalization
Enhanced motivation and retention
Overwhelmingly positive user feedback
Learners earned points, badges and rewards and shared their achievements — making complex space science genuinely fun and memorable.
▸ GO DEEPER

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