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PLAY HUB ▸ PLAYABILITY, LIVE

The whole site is the demo.

Everything we build for your brand — levels, quests, rewards, codewords, mini-games — is running right here. Earn points throughout the site, climb levels, unlock games, and cash it all in.

▸ _
★ HI-SCORES◆47.8% RESPONSE RATE◆MINISO◆SISAL◆CANADIAN SPACE AGENCY◆CHEVRON◆KOTEX◆WINGSTOP◆NEWEGG◆MICROSOFT◆VANCOUVER GIANTS◆INSERT COIN◆
▸ THE PLAYER LEVEL SYSTEM

One status that follows every customer, everywhere.

Every point you earn anywhere on the site — through quests, coins, codewords, mini-games — brings you closer the next status level. Earn it all to hit LV.10.
PLAYER
LEVEL
{{ lvLevel }}/10
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{{ lvHint }} {{ lvScore }} / {{ lvMax }}
🏆
GRAND CHAMPION
MAX LEVEL REACHED
★ FROM A REAL PROJECT

A gamified player profile over a whole content catalog

YMC+ was a game portal with a huge catalog of titles. We layered a rich player profile across the entire experience — a progressive leveling system and site-wide questing that kept players coming back.

YMC+ PORTAL · YMC GAMES
▸ PROGRAM QUESTS

Turn the behaviors you want into quests.

Each flagship quest maps to a high-value customer action worth rewarding — joining, buying, referring. The behaviors that matter most carry bigger commitments and bigger payouts. Clear all three to earn the Combo King badge.

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{{ q.chipB }}
✓
✦
✦
✦
CLEARED
{{ q.tag }}
+{{ q.points }}

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★ PROGRAM QUESTS CLEARED — COMBO KING BADGE ★
★ FROM A REAL PROJECT

Quests that turned a loyalty club into play

For MinisoLove, Miniso México's virtual club, quests pointed members straight at the behaviors that mattered — and paid out in points they could spend on real rewards.

MINISOLOVE · MINISO MÉXICO
LOCKED
▸ BONUS COINS

Hide rewards across the brand. Watch them explore.

◆ {{ coinsFound }} / {{ coinsTotal }} FOUND

Three coins are right here. The other three are hidden across the site — tucked into other pages, waiting to be spotted. Find all six to earn the Coin Master badge. Hint: explore the Platform, Solutions, and Company pages.

This challenge is locked. Complete 04 · Try the Loop below to power it on — then come back here to grab 3 coins and hunt 3 more across the site for the Coin Master badge.
▲ GRAB THE
GOLD COINS
★ 3 HERE —
3 TO FIND
CHALLENGE LOCKED
Finish the Loop demo to switch this on
★ FROM A REAL PROJECT

A scavenger hunt hidden across the whole site

In Ice Pilots: Air Hunt, players explored the show's website to find logo icons tucked into every page — each one earning credits and points, turning the whole site into the game.

AIR HUNT · ICE PILOTS NWT
★ ALL 6 COINS FOUND — COIN MASTER BADGE ★
▸ TRY THE LOOP

Reward every action. Compound every visit.

This is a gameplay loop in miniature. Each tap stands in for a real customer behavior you can reward — scanning a receipt, referring a friend, posting UGC, hitting a streak — watch XP accrue, the bar fill, and the player level up. Picnic™ runs millions of these loops at once, personalized per player.

{{ loopLevel }}
LEVEL
{{ loopXp }}
TOTAL XP
LOOP LV.{{ loopLevel }} / 4{{ loopBarLabel }}
{{ loopActionIcon }}
{{ loopActionLabel }}
{{ loopActionDesc }}
+25 XP
★ LEVEL UP! ★
★ MAX LEVEL REACHED
◆ BONUS COINS UNLOCKED ◆
The coin hunt is live. Scroll up to 03 · Bonus Coins to grab your first three.
Each tap = a real customer action. Keep going — rewards unlock at every level.
★ FROM A REAL PROJECT

The earn-reward-level loop, at national scale

SisalFunClub ran the core action-reward-level loop for one of Italy's largest gaming operators — every player action feeding progress and unlocking the next reward.

FUN CLUB · SISAL
▸ CODEWORD VAULT

Make every pack, ad, and shelf a way in.

Special codewords can be found across the site — deducible through our clues below. Enter one to bank points and earn the Code Breaker badge.

{{ codeMsg }}
{{ cl.no }}
SOLVED
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★ FROM A REAL PROJECT

Secret codewords that turned packs into points

Kotex México's Mis Momentos let players enter secret codewords found across packaging and campaigns to bank points, unlock collections, and climb the weekly leaderboard.

MIS MOMENTOS · KOTEX MÉXICO
★ THE STORE · WHERE CREDITS CASH OUT ★
▸ ARCADE STORE
Give earning somewhere to go.
Level up to earn store credits — spend them to unlock mini-games or claim real-world rewards.
◆ {{ arcadeCreditLabel }} ▶ ENTER STORE
★ FROM A REAL PROJECT

A store where points became real rewards

MinisoLove let members cash in the points they'd earned for real Miniso products and perks — a store that made every point worth chasing.

MINISOLOVE · MINISO MÉXICO
▸ READY PLAYER ONE?

Now imagine this running on your brand.

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