+44%
CTA RESPONSE RATE
+39%
OVER BASELINE ENGAGEMENT
18.1
INTERACTIONS / WEEK · +160%
▸ THE CHALLENGE
A competitive market, and players who felt unseen.
Sisal operated in a highly competitive online gaming industry with little player traction — players felt underappreciated and customer data was fragmented across systems.
The starting point was a basic catalog of casino and lottery games, a loyalty points program, limited mobile content and simple promotions — with no meta-layer to tie it together.
▸ WHAT WE BUILT
SisalFunClub — a competitive, rewarding game layer.
Adaptive quests & competitions
Mini-games, quizzes, leaderboards and contests rewarding skill, knowledge and luck — with virtual goods collection challenges.
Points-to-plays loyalty
A loyalty credit system that converts points to plays and back — plus referrals and social-media codewords driving cross-app movement.
Enterprise Integrations Hub
Connector access to Realtime Marketing, CRM, 3rd-party prize fulfillment and Sisal's gaming & betting data warehouse.
▸ THE RESULTS
By the numbers.
8×
the efficiency of traditional audience-building marketing campaigns.
68%+
of the community participated repeatedly during each campaign phase.
+28%
increase in brand sentiment across the customer community.
"The creation of the new SisalFunClub platform once again confirms our strategy where fun is at the heart of our offer and play is a pastime, a healthy moment for many users."
— Marco Tiso, Online Managing Director at Sisal